Hotel and boutique hotel photography tips
Hotel photos must sell rooms, amenities and an atmosphere. Learn how to plan a hotel shoot that covers marketing and booking platforms.
A hotel shoot serves many uses: the website, booking platforms, social media, press and advertising. Each needs different images.
Plan with the hotel
Agree on a shot list by priority: rooms by category, pool, restaurant, spa, lobby, events spaces, exterior and details. Schedule each space at its best time of day.
Rooms
Show the bed as the focal point, with crisp linens and pillows styled. Include the view, the bathroom and amenities like a minibar or terrace.
Lifestyle shots
Hotels sell experiences. Plan scenes with models: breakfast on a terrace, a couple at the pool, a massage at the spa, a cocktail at the bar.
Food and beverage
Photograph signature dishes and drinks with the chef and bartender, ideally in the restaurant’s own setting.
Timing
Pools at midday look turquoise from above; restaurants glow at dusk; facades shine at twilight.
Vertical formats
Shoot vertical versions for Instagram, stories and booking app galleries.
Yucatán boutique hotels
Hacienda hotels and colonial boutique hotels in Mérida and Valladolid need images that show history and craft as well as comfort.