Producing a brand video: from brief to final cut
Brand videos tell a company’s story and drive sales. A step-by-step production process for small businesses and agencies.
A brand video communicates who a company is, what it offers and why customers should care. Good production follows clear stages.
1. Brief
Define the goal, audience, key message, platforms, length and budget. Is it for the website, ads, social media or investors?
2. Concept and script
Develop an idea and story. Write the script or interview questions and a rough outline of visuals.
3. Pre-production
Scout locations, cast talent, plan wardrobe and props, create a shot list and schedule. Secure permits and releases.
4. Production
Film interviews, b-roll and product shots. Capture vertical versions for social media.
5. Post-production
Edit, color grade, mix audio, add music, graphics and subtitles. Share drafts for client feedback in one or two rounds.
6. Delivery
Deliver a main version plus cut-downs: 60, 30 and 15-second edits in horizontal, square and vertical formats.
Measure results
Track views, engagement and conversions to improve the next video.
