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Storyboarding and shot lists: planning a video shoot

Planning saves time and money on set. Learn how to create storyboards and shot lists for commercials, events and social videos.

a close up of a movie clapper

A shoot without a plan wastes time and misses key shots. Storyboards and shot lists turn ideas into a clear production plan.

Storyboards

Simple sketches or reference images of each shot, showing framing, movement and action. Stick figures are fine; clarity matters more than art.

Shot lists

A table listing every shot with:

  • Scene and shot number
  • Shot size and angle
  • Camera movement
  • Lens
  • Location and time
  • Talent and props
  • Notes on audio or lighting

Schedule by location and light

Group shots by location and plan around the best light: exteriors at golden hour, interiors at midday.

Reference images

Mood boards with frames from films or ads help clients and crew understand the look.

Leave room for spontaneity

Plan the essentials, then capture unexpected moments when they happen.

Share with the team

Send storyboards and shot lists to the client, talent and crew before the shoot so everyone arrives prepared.

Want to put this tip into practice with pro gear? Rent cameras and lenses in Mérida, or hire us for the shoot. WhatsApp →

Next: How to get a cinematic look in your videos

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