Professional headshot tips for LinkedIn, websites and teams
A good headshot builds trust in seconds. Learn the lighting, framing, wardrobe and expression that make headshots look professional.
A headshot is often the first impression people have of you on LinkedIn, a company website or a clinic directory. It should look like you on a good day: approachable, confident and current.
Framing
Crop from mid-chest up, with the eyes about one third from the top. Leave a little space above the head for website layouts. Shoot horizontal and vertical versions.
Lens and settings
Use an 85mm or 105mm lens at f/2.8 to f/4 so both eyes are sharp and the background is softly blurred. Eye autofocus is essential.
Lighting
Soft light from a large window or a softbox at 45 degrees, with a reflector for fill. Avoid overhead lights that create shadows under the eyes.
Wardrobe
Solid colors in mid tones work best. Avoid busy patterns, logos and colors that match the background. Bring two or three options.
Expression
Ask for a slight smile with the eyes, sometimes called a squinch: slightly narrowing the lower eyelids. It looks confident and warm. Tell a joke or ask about their work between shots.
Teams
Use the same background, lighting, framing and crop for everyone so the team page looks consistent, even if people are photographed on different days.
