Real estate video tips: smooth walkthroughs that sell
Property videos get more engagement than photos alone. Learn gimbal moves, shot order and editing for listing videos and reels.
A good property video takes viewers on a smooth walk through the home and makes them imagine living there.
Gear
A camera that shoots 4K, a wide lens, a gimbal like the DJI RS 5 and optionally a drone for exterior shots.
Settings
- 4K at 24 or 30 fps, or 60 fps for slow motion
- Shutter speed at double the frame rate
- Manual white balance to avoid color shifts between rooms
- ND filter outdoors to keep proper shutter speed
Gimbal moves
- Slow push-ins through doorways
- Lateral slides past furniture for parallax
- Reveals from behind a wall or plant
- Slow tilt-ups from a detail to the room
Move slowly and walk with bent knees for smoothness.
Shot order
Start with an exterior or drone opener, then follow the natural walkthrough. End on the hero space, such as the pool or terrace at golden hour.
Edit
Keep it short: 60 to 90 seconds for a listing video and 15 to 30 seconds for reels. Add music, light color grading and text with the price and contact.
Vertical versions
Shoot or reframe for 9:16 for Instagram and TikTok.
Next: Photographing commercial spaces: restaurants, offices and shops