Aspect ratios in film and video: 16:9, 2.39:1, 4:5 and 9:16
The shape of the frame shapes the story. Learn common aspect ratios and how to choose one for cinema, web and social media.
Aspect ratio is the relationship between the width and height of the frame. It affects composition, mood and where videos can be shown.
16:9
The standard for TV, YouTube and most online video. Versatile and familiar.
2.39:1 and 2:1
Widescreen cinematic ratios. Great for landscapes, epic travel films and brand films that want a premium feel. Often achieved by cropping 16:9 footage.
4:3
A nostalgic, boxy format with a vintage or artistic feel.
1:1 and 4:5
Square and portrait formats for Instagram and Facebook feeds, occupying more screen space on phones.
9:16
Full vertical for Reels, TikTok, Shorts and Stories.
Shoot for multiple formats
Frame with extra room around subjects so you can crop to several ratios. Many projects deliver 16:9 for YouTube and 9:16 for social media from the same footage.
Choose with intention
A wide frame emphasizes space and isolation; a tall frame emphasizes people and vertical structures.
