Clothing and apparel photography: flat lay, mannequin and model
Apparel can be photographed flat, on a ghost mannequin or on a model. Learn each method’s strengths and how to light fabric.
Clothing brands usually combine three approaches, each serving a different purpose.
Flat lay
Garments laid on a clean surface and photographed from above. Steam them first, shape them neatly and add accessories for styling.
Ghost mannequin
Shoot the garment on a mannequin, then shoot the inside of the collar and back. Combine them in editing to remove the mannequin and create a 3D floating look. Popular for e-commerce.
On model
Shows fit, movement and lifestyle. Choose models and locations that match the target customer. Shoot full body, three-quarter and details.
Lighting fabric
Soft, even light from large sources shows color accurately. Side light reveals texture in linen, embroidery and knits.
Color accuracy
Customers return products whose colors differ from photos. Use a color checker, a custom white balance and a calibrated monitor.
Details
Photograph labels, stitching, buttons, embroidery and fabric close up. For Yucatecan guayaberas and huipiles, embroidery details are a selling point.
Next: Composition for product photos: angles, props and negative space
