Pure white background product photos for e-commerce

Marketplaces such as Amazon and Mercado Libre require main images on pure white, RGB 255, 255, 255. Getting there cleanly takes lighting and a bit of editing.

Light the background separately

The trick is to make the background about one stop brighter than the product. Aim a light or flash at the background so it turns pure white, while separate lights shape the product.

Keep distance

Place the product at least one meter from the background to avoid gray shadows and color spill onto the product edges.

Light the product

A large softbox to one side and a reflector on the other give soft, even light with gentle shadow for shape.

Shadows

A small natural contact shadow under the product looks realistic. Shooting on white acrylic adds an elegant reflection.

Editing

Use levels or a white brush to clean the background to pure white. Check with an eyedropper. For complex products, cut out the product and place it on a white canvas.

Requirements

Most marketplaces want the product filling 85 percent of the frame, with no text, logos or props on the main image.