Drink and cocktail photography: glow, ice and splashes
Drinks need backlight, condensation and careful styling. Learn techniques for cocktails, coffee and beverages for bars and brands.
A great drink photo makes viewers feel the cold glass or the warm coffee. Light and styling do the work.
Backlight is key
Place a light or window behind the glass so the drink glows. Add a white card in front to light the glass edges and garnish.
Dark and moody or light and airy
Dark backgrounds suit cocktails, mezcal and whiskey. Light backgrounds suit juices, aguas frescas and coffee for daytime brands.
Ice and condensation
Real ice melts and clouds fast. Use acrylic ice cubes for long setups, and a glycerin-water spray for lasting condensation.
Garnish
Fresh citrus, herbs and salt rims add color and detail. Cut garnish just before shooting.
Action shots
Pouring, splashing and stirring add energy. Use a flash or very fast shutter, 1/2000 or faster, to freeze liquid.
Context
For bars and restaurants, include the bartender’s hands, bottles in the background and the venue’s atmosphere.
Next: Clothing and apparel photography: flat lay, mannequin and model
