E-commerce product photo checklist: the images every listing needs
Online shoppers need several images to buy with confidence. The complete set of angles, details and lifestyle shots for each product.
Listings with more high-quality images convert better and receive fewer returns. Plan a standard set for every product.
The standard set
- Main image: product on pure white, front or three-quarter view
- Back or side views
- Detail shots: materials, labels, closures
- Scale shot: in a hand or next to a familiar object
- In-use or lifestyle shot
- Packaging and what’s included
- Variants: each color or option
Technical requirements
- At least 1600 pixels on the long side for zoom
- sRGB color space
- Consistent lighting, angles and margins across products
- File names with product names and keywords for SEO
Video
A short 15 to 30-second video showing the product rotating or in use increases conversions on most platforms.
Infographics
Secondary images with dimensions, features or ingredients help answer questions before customers ask them.
Keep a template
Use the same tripod positions, lights and edits so new products match the existing catalog.
Want to put this tip into practice with pro gear? Rent cameras and lenses in Mérida, or hire us for the shoot. WhatsApp →
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